Agape Love Naturals – Brand Bio
Agape Love Naturals is a natural skincare and haircare brand founded by Joey Heckel, a seasoned aesthetician with 49 years of experience. After struggling with hair loss from commercial products, Joey set out to create her own line of truly natural, non-chemical, and organic formulations that nurture the skin and hair using only what is provided by the Father—botanical oils, butters, and herbal infusions.
Formerly known as Agape Love Anointing Soaps, the brand has recently rebranded as Agape Love Naturals to better reflect its broad line of skincare, soaps, haircare, and body care products. The signature logo features a soft watercolor heart made of olive branches, symbolizing purity, peace, and divine love.
From nourishing body butters and gentle shampoo bars to luxurious eye creams and soothing tallow-based balms, each product is handmade with care and intention. Agape Love Naturals products are free of synthetic chemicals, sulfates, parabens, and artificial fragrances. Instead, they rely on ingredients like shea butter, aloe vera, wildcrafted herbs, and essential oils.
The brand also places a strong emphasis on faith and Sabbath rest, with marketing and customer engagement often incorporating biblical inspiration. Packaging features earthy tones, soft fonts, and scripture, maintaining an artisanal yet professional aesthetic.